Every person has its own identity. Each is different from the other and that is how we are able to distinguish between people. That is the concept followed in almost everything. If we take an example of a school then we know that how to distinguish between different schools as each has its own uniform and its own monogram. If we consider an example of garment's brand then we know that which garment belong to which brand as each brand has its own logo. Monogram, trademark, logo; all these things play a role of a representative as they are the identity of any business.
It is a tough job to expand your business from a small scale as it requires too much of hard work and bit of luck too. When you are running a small scale business then you might even not give a thought about having a logo or something. You will prefer only to have a basic name for your business. This usually happens when you have a business like a general store or something similar to it. But when you are selling a particular product which is also manufactured by you then it means that you do want your product to get famous and so as your company's name. In such case you definitely require a custom logo design for your company.
When you have your own personal logo it means that you have your business has its own identity and once your brand or product gets famous then you do not even have to market your brand name, your logo will speak for you. You must have noticed advertisements that only show a sign of a tick with a tagline saying 'Just Do It'. The ad does not even show the name of the brand and we are able to understand that the ad is of Nike, a famous brand of sports goods. This is how a logo acts when the business gains fame.
It is really a difficult thing to come up with a great logo as logo means a lot to a business. A shabby looking logo has no charm in it and no charm means that it will not be able to attract people, in other words, not be able to attract customers. A business means nothing without customers and you will simply be ruined. So, in order to save your business you must have an awesome custom logo design. It should fit your business theme in every aspect, even the color scheme.
If you cannot think of any cool logo then do not worry as you can easily find many designers over the internet that provide services for custom logo design and are pretty good at it with reasonable fee. Their services are affordable and once you get your own logo, you will surely feel that it was a good choice to hire their service. You will understand the worth of that logo once your business become famous, even a little bit.